The senior care industry is broad and growing, and Statista estimates that more i-fifth of the U.Due south. population volition exist 65 years or older past 2050. The same report plant that there were near 21,000 senior living units nationwide. This means that senior living communities must get the actress mile to fix themselves apart from the residual. How might they exist able to do that? With these five senior care marketing strategies—plus a bonus.

i. Use your website to answer acme questions.

Many consumers spend time researching online before making a purchasing decision. In fact, 73 pct of people searching for senior housing search a general term, while just xv per centum search directly for the community. Tailor your senior care marketing strategies to assist reply the top questions seniors—and their developed children—are asking.

A few of these questions may include:

  • What type of living options are available?
  • Which levels of intendance are offered?
  • What is baseline pricing?
  • What do the rooms and accommodations look like?
  • Which amenities are available?
  • Which activities tin residents accept part in?
  • Are there transportation options to aid go from signal A to point B?

Free Download: Content Marketing Checklist for Senior Care Pros.

The user experience and site content should exist designed in a way to encourage visitors to scan the site and easily find answers to their questions.

ii. Become social (media).

Social media has become increasingly popular with seniors, with 50 per centum of Americans who are 65 and older using Facebook. Every bit a senior care marketer, function of your job is knowing your audience and which channels they are interacting with. Your company's consistent activity on social media allows prospective customers to become familiar and appoint with your brand.

Paid social media ad, specifically Facebook ads, is another option for putting more than targeted messaging in forepart of those key audiences. This strategy, along with paid search, allows you lot to provide timely information that addresses your prospects' pain points and shows how your organization can come across their current needs. Paid advertising can help position your brand equally the get-to expert and solution.

3. Explore the benefits of video.

We can all agree that a well-executed video—even but a brusque clip—is often more effective at getting messages across than written content. Information technology's no different in the senior care manufacture. Although videos such as resident spotlights or a virtual tour of your facility are normally used as a source of brand sensation or equally function of the initial introduction to your organization, there are also several benefits of using video for leads further in the funnel.

Videos are mobile-friendly which, as we've mentioned, will simply continue to be a priority for your audience and make information technology easier to gain a college number of views. Video is also a groovy way to better your company'southward SEO and bulldoze more than traffic to your website. Incorporating a call to activity into certain types of video content can give prospects access to more of your valuable resources. All of this engagement with video will take leads deeper into the buyer'south journey and bring them closer to becoming your client.

4. Increase visibility on directory listings.

When seniors and their adult children are in search of a new home, they're probable turning to search engines to decide which options are bachelor to them. Information technology's important to ensure that your community is listed on acme senior living directory sites, including but not limited to:

  • Seniorliving.org
  • A Place for Mom
  • Assisted Living Directory
  • Senior Living Directory
  • Caring.com
  • SeniorLivingGuide.com

When adding a new listing or updating an existing 1, make certain all of the information is displayed properly, including the proper name of the community, accost, phone number, pricing, and levels of intendance. You'll also want to pay extra attention to the reviews on these profiles. Ask existing residents and their children to write a prissy review, and ensure you're replying to all reviews–positive and negative.

5. Provide a more personalized feel.

1 of the many benefits of using landing pages and collecting data on your prospective customers is the ability to offering them a more personalized feel with your brand. The more you know near each contact, the more yous can tailor what you put in front of them.

Research suggests that 80 percent of customers want more personalization, and many would bear witness more loyalty to a brand that clearly demonstrates knowledge of who information technology is. The fundamental to personalization is getting authentic information and using it correctly; information technology's better to accept no personalization than to utilize the wrong name or something that feels manifestly automated and negates the personal connection you were aiming for.

Tie it all together with content marketing.

What's at the core of making all of these senior care marketing strategies successful? Content. From your website to social media to lead generation and across, if the messaging doesn't connect with your personas, the rest of your efforts will fall apartment. Your content marketing strategy is responsible for making the offset impression of your make a lasting one.

Ready to larn more almost creating an unstoppable content marketing strategy with measurable results? Download SmartBug's "Ultimate Content Marketing Checklist for Senior Care Pros" for a helpful guide to developing resources and, more than importantly, getting that content to convert visitors into customers.